Hindustan Unilever’s Pureit: Making Safe Water Affordable to All
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : MKTG311
Case Length :15 pages
Period : 2008-2012
Pub Date : 2013
Teaching Note :Not Available
Organization :Unilever, Hindustan Unilever
Industry :Fast Moving Consumer Goods Companies (FMCGs).
Countries :India
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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ABOUT UNILEVER
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Unilever, formed in 1930, was the result of one of the largest mergers of its time – the coming together of Margarine Unie and Lever Brothers. UK-based Lever Brothers was founded in 1885 and produced the world’s first packaged laundry soap – Sunlight. In 1917, Lever Brothers diversified into the food business. Margarine Unie was based in the Netherlands and had grown over the years through the merger of several margarine companies. Unilever ventured into several areas like chemicals, packaging, etc., and also into several countries around the world. (Refer to Exhibit II for highlights in Unilevers’s History)
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The company, having more than 400 brands under its name, offered products ranging from food and beverages to cleaning agents and personal care products. As of 2012, Unilever had a presence in 190 countries with 400 brands crossing sales of €51 billion a year.
In 2010, it came up with the ‘Unilever Sustainable Living Plan’ aimed at sustainable growth for the next ten years. Under this plan, which was applicable across Unilever’s value chain, the company took the responsibility for its suppliers, distributors, consumers, and of its own direct operations and integrated sustainability into its strategy, brands, and innovation. It had three goals for sustainable living: improving health and well-being, reducing environmental impact, and enhancing livelihoods (Refer to Exhibit III for the objectives of Unilever Sustainable Living Plan). ...
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